Don't do it.

There are lots of great websites out there, but there are also some equally great disappointments.

Failing to pitch
You must consider who will use your website. In business, you respond to the market. Websites are no different. All too often, sites are designed without considering what the user wants. Consequently content is misdirected, and opportunities are lost.

Using inappropriate technologies
Fancy presentation technology such as Java and Flash animations look good, but don't always add value. And when not properly thought out, they can have a negative effect. Consider again who your target audience is. There's nothing worse for a dial-up user having to wait for a huge Flash presentation to load. Is Flash really necessary?

Failing to keep up-to-date
A site is only as good as its content. If a website contains outdated information, it reflects poorly on the organisation's commitment to communicating with its customers and members. Would you ever make hard copy publications with irrelevant or outdated information? If you are going to have a website, you need to make sure that it's always relevant.

Not being contactable
Except for the most online of businesses, a website is just the first step in communicating with future customers. They still need to be able to follow up what your site presents.

Not knowing what's there
If there's one thing in the digital age worse than not having a website, it's having a site the content of which your staff know nothing about. Your prospective customers will look at your site first, then contact you. The last thing you want is for them to be more knowledgeable than you are. Surprisingly, this is a problem that affects the big end of town too!

We can help you avoid these problems, and deliver you a site that has real potential. Contact us online for more information.